IThe Concept
"The most interesting conversations in the world happen in private rooms — over coffee, on rooftops, at kitchen tables. Jennifer Coffey has spent 13 years watching what women actually want. Now she's going to ask them directly."
— Working Brief · Abarca Entertainment
Show Title
A Conversation
with Jennifer Coffey
The Thesis
| Format | Video-first intimate conversation series — shot on location |
| Audience | Women 38+ and the people in their orbit — navigating meaningful transitions in career, identity, and purpose. No ceiling on age. Jennifer’s audience spans generations. |
| Guests | Women at a turning point — and the men who have played a meaningful role in their story. Husbands, mentors, collaborators, advocates. Male guests appear as context and counterpoint, not the focus. |
| Pre-production | ~1 hour per recording day — planning, guest prep, location logistics. Via Zoom, phone, or any format that works for both parties. |
| Tone | Sophisticated, warm, unscripted — not self-help, not corporate, not inspirational content |
| Signature question | "What did you finally decide to stop waiting for?" |
| Episode length | 40–55 min full episodes |
| Clip format | 3–5 short-form assets per episode (Reels, Shorts, YouTube clips) |
| Recording schedule | 2 Wednesdays per month · 2 episodes per recording day · 4 episodes per month total |
| Platform | YouTube video-first · Spotify + Apple Podcasts via RSS |
| Production | Cinematic · on-location throughout Los Angeles and beyond |
| Launch | Q3 2026 |
Why This Lane Is Open
The podcast market has self-improvement shows, celebrity interview shows, and women's business shows. What it does not have is a premium video-first conversation series for women navigating real turning points — produced at cinematic quality, shot in the world where those women actually live.
Mel Robbins tells women what to do. Julia Louis-Dreyfus interviews women who have already arrived. Neither of them interviews the woman who is in the middle of her transition right now — still deciding, still building, still uncertain about what comes next. That is the most underserved woman in podcasting. And Jennifer is the only host who is simultaneously that woman and credible enough to pull others into honest conversation.
Episode Blueprint — Season One
| "The Departure" | Women who left something secure — a job, a relationship, a city — before they had a plan. Recorded in the place they landed. What the day after looked like. |
| "The Room She Built" | A conversation inside a woman's workspace — physical or professional — about what it took to create a space that is entirely hers. The yoga studio. The boutique. The home office that became a company. |
| "The Number" | The specific financial moment that changed everything — the first investment, the first profitable month, the first time money wasn't the limiting factor. Honest, specific, no euphemisms. |
| "What She Didn't Say" | The conversation that never made it to air — what a guest said before or after the camera rolled. Jennifer's 13 years in live television give her access and permission to go here. |
| "AE Presents" | A guest from Abarca Entertainment's production world — actor, actress, director, or musician — sharing the story behind the work. Organic cross-promotion for AE productions. The guest brings their audience to the show. |
| "The Year Everything Shifted" | One guest, one year, one hinge point. Recorded wherever she was when it happened, or wherever she is now. Cinematic recall. |
IIWhy Jennifer
"She spent 13 years reading what women want through a live television camera — and translating it into a sale within 60 seconds. No other host in podcasting has that credential. And she just became the story she's been telling."
— AE Assessment · Jennifer Coffey
The Credential That No One Else Has
| QVC — 13 years | Live television host for America's largest shopping network. She read what women wanted in real time, translated desire into language, and did it profitably — 365 days a year. |
| Live performance | Hundreds of hours of live unscripted television. She does not need a script, a teleprompter, or a second take. No other podcast host in this category has this. |
| Audience relationship | QVC audiences are among the most loyal in all of television. Her following didn't find her — they grew with her over 13 years. 61K Instagram, 178K Facebook reflects depth, not virality. |
| Content creator | Has built her own content voice independently outside of QVC — proving she can execute without a network infrastructure behind her. |
| Entrepreneur | Opened The Phoenix Yoga Studio in Wayne, Pennsylvania — a brick-and-mortar business she built alongside her media career. She is not just talking about transition. She is living it. |
| The timing | Jennifer continues with QVC while expanding her footprint into long-form video content. She submitted for this show. She knows exactly what the opportunity is. |
What This Show Gives Jennifer
| Guaranteed income | $500 per episode from day one — $2,000/month regardless of show revenue. A veteran rate for a veteran host. |
| Revenue participation | 30% of net — she earns from what she helps build, not just a salary. |
| Zero production overhead | Abarca Entertainment carries 100% of all costs. She shows up and hosts. |
| Production upgrade | AE's cinematic production standard applied to her conversations. Every episode looks like a production because it is one. |
| Cross-platform growth | Video-first format expands her YouTube presence and builds a new audience layer beyond her existing QVC and social following. |
| AE network access | Entry into Abarca Entertainment's entertainment ecosystem — actors, musicians, directors across 9+ active productions — as a natural guest pipeline. |
| Location flexibility | No commute to a studio. Every episode recorded somewhere interesting, on Jennifer's schedule. |
IIIThe Format — On Location
"Every great conversation happens somewhere. Most podcasts ignore where. This one makes location the visual signature — and turns every filming location into a partner."
— AE Production Brief
Why On Location Works
Every episode of this show is set somewhere visually distinct — a rooftop, a boutique, a hotel lobby, a working kitchen, a gallery, a private garden. The location is not incidental. It is cinematic context for the conversation.
AE's production approach — Sony A7 IV, Blackmagic, Godox professional lighting — makes every location look like a magazine spread. That is the value proposition for location partners: their space, filmed at a level they could not afford to hire independently.
This approach eliminates the single largest podcast overhead cost — studio rental — and replaces it with location partnerships that cost nothing or a nominal fee, depending on the venue.
The Location Partnership Model
| How it works | AE approaches locations directly. The pitch: your space, filmed cinematically, in an episode seen by Jennifer's 239K+ combined audience. Free advertising of a quality you cannot buy. |
| What locations get | A professionally produced video featuring their space — content worth $5,000–$15,000 in commercial production value, delivered at no cost. |
| What we need | 2–4 hours of access during a quiet time. That is all. |
| Fee structure | Tier 1 (partner venues, guest homes) — $0. Tier 2 (mid-range LA locations) — $300–$800. Tier 3 (premium hotel rooftops, galleries) — $800–$1,500. Monthly average ~$800 vs $2,000 fixed studio. |
| Monthly cost | ~$800/month average across 4 episodes — versus $2,000/month for a fixed studio. Range: $0 (all guest homes) to $1,500 (all premium venues). |
Location Types — Season One
01
Boutique interiors
Women-owned retail spaces, fashion boutiques, lifestyle shops. Owner is often the guest. Natural conversation in the space she built.
02
Hotel rooftops & terraces
LA's boutique hotels offer visual drama — skyline, golden hour, architectural interest. Most are eager for editorial-quality content partnerships.
03
Restaurants before service
Private dining rooms and bar areas before 11 AM. Beautiful light, no ambient noise, owner gets beautiful footage of the space.
04
Art galleries & studios
LA's art world is full of stunning spaces that welcome editorial partnerships. Visual texture, distinct identity, culturally resonant backdrop.
05
Private residences & gardens
Guests interviewed in their own homes or gardens. Intimate, personal, and the most visually varied format of all. No location fee — it is the guest's home.
06
Travel episodes
Select episodes filmed on location outside LA — aligned with Jennifer's existing travel presence and brand. Doubles as branded travel content for the destination.
IVAE's Role — What a Filmmaker Brings
Executive Producer
Raul Abarca
Writer · Director · Producer · Founder, Abarca Entertainment LLC
Background
15+ years in media, advertising & filmmaking · USC · Los Angeles
Production
Sony A7 IV · Blackmagic · Godox professional lighting · Adobe Premiere Pro · After Effects · Boris FX · Topaz AI
For Jennifer
She is not signing with a podcast production company. She is partnering with a filmmaker. Every episode is directed — not just recorded. The visual quality is not a feature. It is the foundation.
AE active productions — 9+
Dark Cupid + Psyche + Nemesis (Greek mythology feature trilogy — in development for network/investor pitch) · Demiurge (immersive horror, Apple Vision Pro) · Keepers (production June 2026) · Action Painter (8-episode series) · The Sentinel of Chronos · Creepy Shorts Season 2 · A Christmas Jingle
The guest pipeline this creates
Every actress, musician, director, and creative talent across AE's 9+ productions is a natural guest candidate. They come with their own audiences. They bring credibility. And they cross-promote AE's work organically in the conversation — not as an advertisement.
The distinction
Most podcast producers record. AE directs. There is a difference visible in the first frame of every episode — and that difference is what makes this show worth watching instead of just listening to.
What "Filmmaker-Produced" Delivers
| Shot composition | Every frame is intentional. Jennifer is never just sitting across from someone. She is positioned, lit, and framed to create visual tension that matches the emotional register of the conversation. |
| Clip production | AE cuts every short-form asset. Jennifer never edits her content. 3–5 clips per episode, delivered within 48 hours of recording. |
| Color grade | Every episode graded in Premiere with AE's cinematic LUT. Consistent visual language across every location. |
| Audio | Broadcast-quality audio from day one. Adobe Podcast Enhance + professional mics at every location. The show sounds like a production. |
| Post pipeline | Premiere Pro · After Effects · Boris FX finishing · Topaz AI. The gap between this show and every other women's podcast is visible and audible in the first 30 seconds. |
AE-Connected Guest Roster — Available Day One
| Aria Mody 178K IG | International pop star · AE's A Christmas Jingle |
| Adrienne Janic 119K IG | Actress · Overhaulin' TLC · 17 episodes RHOBH · AE's Action Painter |
| Jake Busey 116K IG | Actor · Starship Troopers, Stranger Things · AE's Action Painter |
| Corey Feldman 280K IG | The Goonies · Stand By Me · The Lost Boys · AE relationship |
| Fawn Winters 39K IG | Lead · AE's Dream Thief (2024) · Feral, We Are Wolves |
| Kristine Kay Larsen 15K IG | ReelShort lead actress · Multiple AE productions |
| Grace Field | Renowned opera vocalist and actress · Multiple AE productions |
| Eileen Dietz | The Exorcist (1973) · 50+ year career · Multiple AE productions |
Combined confirmed Instagram reach: 800K+. Every guest listed has an existing relationship with Raul Abarca. The show does not cold-pitch for talent.
VThe Numbers — A Transparent Model
Jennifer's financial exposure on this deal
$0 — Abarca Entertainment carries everything
Monthly overhead
~$3,800
Includes Delta airfare + 1 night hotel per trip
Host fee guaranteed
$500/ep
$2,000/month from Episode 1
Host revenue share
30%
Of net — fixed for initial term
Break-even forecast
Month 6
Adjusted for host travel costs
Year 1 guaranteed
$24,000
Fee income — paid regardless
Year 2 forecast
$65–95K
Fee + split — see full model
Monthly Operating Costs — On-Location Model
| Location fees partnership model | ~$600/month avg · partner venues $0; premium LA locations $300–$1,200 |
| Host airfare Delta · ATL–LAX round trip × 2 | $800–$1,400 |
| Host lodging 1 night per trip × 2 trips | $400–$700 |
| Researcher + editor combined hire | $600 |
| Crafty — 4 sessions | $200 |
| Guest gifting & transport | $200 |
| Equipment & media | $150 |
| Podcast hosting & RSS | $25 |
| Music licensing | $20 |
| Contingency | $200 |
| Monthly total (avg) — Jennifer's share | $0 |
Location fees range from $0 (guest homes, partner venues) to $1,500 (premium LA locations). Monthly average of ~$800 compares favorably to a fixed $2,000/month studio rental — and every location is a unique visual environment. Partner venues receive cinematic coverage of their space in exchange for access.
Jennifer's 3-Year Income — Transparent Forecast
| Year 1 — fee guaranteed | $24,000 |
| Year 1 — split income (forecast) | +$4,000–$8,000 |
| Year 1 total | $28,000–$32,000 |
| Year 2 total (forecast) | $65,000–$95,000 |
| Year 3 total (forecast) | $110,000–$180,000+ |
| 3-Year cumulative (conservative) | $207,000+ |
All projections are illustrative forecasts — not guarantees. Jennifer's 178K Facebook and 61K Instagram audiences, combined with her QVC loyalist following, accelerate the advertising revenue timeline significantly.
12-Month Revenue Projection
Show gross revenue
Operating costs
Jennifer's monthly income
Guest strategy prioritizes recognizable names and personalities — actresses, TV personalities, entrepreneurs with public profiles, cultural figures. The show's credibility is built on who is sitting across from Jennifer. Lower overhead means earlier break-even. Revenue stacks: AdSense Month 1–2, first brand conversion Month 2–3 (Jennifer's existing QVC and lifestyle brand relationships), cold outreach sponsors Month 5+. All figures illustrative only.
Additional Revenue — Not In These Projections
Splits 70% AE / 30% Jennifer
| Brand partnerships | Long-form campaigns run through the show. AE negotiates and contracts. Jennifer's QVC relationships are an immediate warm pipeline. Splits 70/30. $5K–$40K per deal |
| Product placement | Location venues and featured products appearing in episodes. AE manages. Splits 70/30. |
| Live event revenue | Aligned with Jennifer's existing event presence and following. Splits 70/30 after costs. |
| Affiliate income | Commission-based income through show partnerships. Splits 70/30. |
AE owns outright — no split
| Merchandising | AE retains 100% ownership of all show-branded merchandise. In recognition of Host's name being incorporated in the show title, Host receives 5% of net merchandising revenue as a name-and-likeness licensing fee — paid quarterly alongside regular revenue statements. |
| Licensing & syndication | Show format, content rights, clip libraries. 100% AE. |
All projections are a floor — not a ceiling. None of the above revenue streams are included in any figure shown here.Floor only
VIThe Deal
Core Terms
| Executive Producer | Abarca Entertainment LLC |
| Host | Jennifer Coffey |
| Reports to | Executive Producer — Abarca Entertainment LLC |
| EP share | 70% — fixed, non-negotiable |
| Host share | 30% — fixed, non-negotiable |
| Per-episode fee | $500 — guaranteed from Episode 1 |
| Net floor | $1,000/month before split activates |
| Net defined as | Gross minus all documented AE expenses |
| Initial term | 24 months from first episode air date |
| Auto-renewal | 12-month increments — 60-day written opt-out |
| Governing law | State of California — Los Angeles County |
Host Obligations
| On-camera presence | Every episode — written EP approval required for exceptions |
| Clip promotion | 1 clip minimum to own channels within 48 hours of episode publication |
| Guest outreach | Good-faith effort to suggest guest leads — no minimum quota |
| Brand alignment | Public conduct consistent with show identity at all times during term |
| Exclusivity | No new podcast or video series as host or co-host directly competing with this show in format and audience during the term. Existing QVC obligations and content creation are expressly excluded. |
| Travel — location | Within greater Los Angeles: Host's own cost. Outside LA: Production expense, deducted from gross before split. |
IP, Exit & Protections
| IP ownership | 100% Abarca Entertainment — in perpetuity, universe-wide |
| Work-for-hire | All content produced is work-for-hire for AE |
| Name & likeness | AE non-exclusive right for show promotion and distribution |
| No claim on exit | No IP claim of any kind upon departure |
| Early exit — revenue | Forfeits 6 months future host share to AE |
| Early exit — brand | Full lockout from show name, format, and likeness |
| Post-exit non-compete | 6 months — same genre and format, no new hosting role |
| Host remedies | Limited to damages only — no injunctive relief |
"Upon termination for any reason, Host forfeits all claims to future revenue, brand association, and use of the show's name, format, or likeness in connection with the show or any derivative works. Host's revenue share for the 6-month period following departure shall accrue to Abarca Entertainment LLC."
Review Schedule
| 6-month review | Both parties review terms against verified performance. Formal written amendment required for any changes. |
| 12-month review | Full term review. Split and fee terms fixed for the initial 24-month term — no adjustment without mutual written consent. |
| QVC | Jennifer continues her role with QVC alongside this podcast commitment. |
Audit Right
| Right to inspect | Jennifer has the right to review the show's financial records once per calendar year with a minimum of 30 days written notice. |
| Scope | Limited to records related to net revenue calculation and Host share payments only. A licensed CPA may be engaged at Jennifer's expense. |
| Conditions | During normal business hours, at Jennifer's expense, without unreasonably disrupting AE's operations. Results are confidential. |
Host Termination Rights
| Non-payment | Jennifer may terminate if AE fails to remit any undisputed payment and such failure remains uncured for 30 days after written notice. |
| Material breach | Jennifer may terminate if AE commits a material breach that remains uncured for 30 days after written notice specifically describing the breach. |
| Effect | If Jennifer terminates due to AE's uncured breach, the 6-month revenue forfeiture and non-compete do not apply. All IP ownership and brand lockout remain fully in AE's favor. |
| Limitation | Termination right is strictly limited to these triggers — it does not extend to revenue performance, creative direction, or any other aspect of the show's operation. |